Career Levels

Level 4 Skills

In addition to Level 3

Advanced - You develop strategy and design responses, aligning client and agency team.


  • You develop and communicate brand and/or product design systems.
  • You lead critiques and feedback sessions.
  • You coach teams in thinking strategically about designs contribution to goals.
  • You define and deliver solutions to complex business and customer problems.

Design Process

  • You use design processes to deliver business and customer objectives.
  • You establish new cross-functional processes to deliver results.

Design Research

  • You connect diverse team members with design research and thought leadership.
  • You leverage research to drive initiatives and align all stakeholders.

Strategy / Business Impact

  • You develop strategies to which deliver the mission and vision of a business.
  • You connect multiple strategies and initiatives to deliver agreed impact.
  • You align all stakeholders around strategy and/or initiatives.

Talent Development

  • You lead a forum that provides ongoing inspiration and energy to teams.
  • You coach the design team with critique and motivational best practice.
  • You facilitate team reviews, hire and nurture great design talent.
  • You advocate for the design community and promote design efficacy to other sectors.

Map your Career Path

Select your area of design and your current level in industry. Explore where you want to go next and what you’ll need to get there.