Career Stories

Design Research

Process specifically undertaken to inform the strategic design and development of products, services and programs through understanding users’ needs (attitudes and behaviours) and cultivating insights from their feedback. Goal is often to reveal hidden layers of information in order to find unmet needs. It assists teams to better understand the underlying and sometimes hidden desires, needs and challenges of end users. In essence, the art of observing what people say & do and then deducing what they think and feel.