Career Stories

Product Design (Digital)

Formerly used in relation to creating industrial items (i.e. industrial design). Today this term is most commonly used in relation to the design of digital product e.g. apps and online services. A product design team can often be responsible for the entire experience for a user. At its crux is UX and UI design and it also concerns itself with accessibility, compliance and some front-end development. A product designer is typically a designer who does both UX and UI.