Career Stories

Service Design

The design of an intangible service or system instead of a product. Spans elements such the people, infrastructure, communications and materials, to improve the interaction between the service provider and users. Service Designers use a knowledge of psychology, logistics and communication to design systems and processes that enable the service to operate successfully. Service Design can also be described as the practice of making sense of complex, interconnected systems, which enables customers, employees and the business to achieve their desired outcomes.