How businesses incorporate design aspects to help achieve business objectives, create products & services, attract customers and support marketing efforts. Design Managers typically create design briefs based on client/company needs, ensure that designs meet necessary standards, requirements & specifications, assist in setting & managing design budgets, train & support the design management team, work across teams to meet business goals and build a culture of creativity to enable design teams to hum along efficiently and create innovative products that bring impact to the business.